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Making of Nike: Phil Knight's Leadership Style,Traits and Skills

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Background: Nike, when we here this word the first things comes to our mind is a shoe with swoosh logo on it. Well, this popular shoe brand has created its impact worldwide, and today Nike is worth 34.5 billion USD [1] . Philip H. Knight” Buck” born in Oregon, was a true athlete at heart, he was also part of track runners’ team at University of Oregon under the guidance of the coach Bill Bowerman [3] . After graduation, Phil began pursuing his management degree from Stanford Graduate School of Business, where he proposed a paper on “Can Japanese Sport Shoes Do to German Sports Shoes What Japanese Cameras Did to German?” [4] . That was the point where Phil knew what the purpose of his life was, in 1962 he decided to go on world tour and went to Japan to meet the Tiger-Brand running shoes company Ontisuka Co., where in the meeting Phil claimed to own a company named Blue Ribbon Sports which was worth 1 million USD [5] . This was where Phil got the deal to sell the Tiger shoes